Explore Life Insurance Leads in Wisconsin
Wisconsin is home to about 5,914,872 people. The median age is 40.2, older than the the U.S. median of 38.9. Families with children and homeowners are common life insurance buyers: 26.1% of households here include children under 18, and 67.8% of homes are owner-occupied.
Between October 2025 and September 2026, Leads Direct received 2,314 life insurance leads from Wisconsin. The median coverage amount requested was $100,000. The largest age group was 40 to 59 (47%).
Search Wisconsin life insurance leads by applicant age, coverage amount, tobacco use, city and ZIP code, and buy only the ones that fit how you sell.
Wisconsin at a glance
- Population: 5,914,872
- Median age: 40.2
- Households with children under 18: 26.1%
- Owner-occupied homes: 67.8%
- Median household income: $77,485
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024.
Life insurance shoppers in Wisconsin
- Life Insurance leads received: 2,314
- Median coverage requested: $100,000
- Largest age group: 40 to 59 (47%)
Source: Leads Direct lead data, October 2025 through September 2026. Updated monthly.
Wisconsin counties with the most life insurance leads
- Manitowoc County: 68 leads in the last 12 full months
Latest Life Insurance Leads in Wisconsin
| Received | Location | Gender | Age | Amount Requested | Homeowner? | Home Value | |
|---|---|---|---|---|---|---|---|
| Sep 16, 2026 | MOUNT PLEASANT, WI | Male | 81 | $25,000 | Yes | $55,964 | Search Leads |
| Sep 16, 2026 | BROOKLYN, WI | Male | 54 | $100,000 | No | Search Leads | |
| Sep 16, 2026 | DODGEVILLE, WI | Male | 48 | $100,000 | Yes | Search Leads | |
| Sep 16, 2026 | JEFFERSON, WI | Male | 51 | $100,000 | No | Search Leads | |
| Sep 16, 2026 | LONE ROCK, WI | Male | 54 | $100,000 | Yes | $436,179 | Search Leads |
| Sep 16, 2026 | PLATTEVILLE, WI | Male | 55 | $25,000 | Yes | Search Leads | |
| Sep 16, 2026 | FRIENDSHIP, WI | Male | 60 | $50,000 | No | $592,407 | Search Leads |
| Sep 16, 2026 | ONEIDA, WI | Male | 37 | $50,000 | No | $147,021 | Search Leads |
| Sep 16, 2026 | LUXEMBURG, WI | Male | 39 | $100,000 | Yes | $399,823 | Search Leads |
| Sep 16, 2026 | MISHICOT, WI | Male | 61 | $100,000 | Yes | Search Leads |
How to buy life insurance leads from Leads Direct
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Filter life insurance leads by state, county, ZIP code, applicant age, coverage amount and tobacco use.
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Check each applicant's age, location and requested coverage before you add the lead to your cart.
Buy and call
Purchase the leads you want and call while the applicant is still comparing quotes.
Life Insurance Leads in Wisconsin: Common Questions
How many life insurance leads come from Wisconsin?
Leads Direct received 2,314 life insurance leads from Wisconsin between October 2025 and September 2026. The most recent ones are listed above with the date each was received.
What coverage amounts do Wisconsin applicants ask for?
The median coverage amount requested by Wisconsin applicants between October 2025 and September 2026 was $100,000. Each lead shows the amount requested, so you can match it to the policies you write.
Which Wisconsin counties have their own page?
The counties listed above get the most life insurance leads in Wisconsin. You can still search any Wisconsin county from the links at the bottom of this page.
What closing ratio should I expect on life leads?
Closing rate depends heavily on the person doing the closing. Our clients report that 10-20% of the leads we provide result in sales in the short term. Call quickly, follow up persistently, and come back to applicants you haven't reached after 3 or 4 weeks; aged leads sometimes close better than new ones.
Where do the life insurance leads come from?
Consumers submit them when they request life insurance quotes, on our own websites and through partner sites and outside affiliates. Every lead includes an email address and a phone number.