Explore Life Insurance Leads in Wake County, North Carolina
Wake County is home to about 1,178,653 people. The median age is 37.3, younger than the North Carolina median of 39.1. Families with children and homeowners are common life insurance buyers: 32.6% of households here include children under 18, and 64.1% of homes are owner-occupied.
Between November 2025 and October 2026, Leads Direct received 201 life insurance leads from Wake County. The median coverage amount requested was $50,000. The largest age group was 60 or older (57%).
Search Wake County life insurance leads by applicant age, coverage amount, tobacco use, city and ZIP code, and buy only the ones that fit how you sell.
Wake County at a glance
- Population: 1,178,653
- Median age: 37.3
- Households with children under 18: 32.6%
- Owner-occupied homes: 64.1%
- Median household income: $105,768
Source: U.S. Census Bureau, American Community Survey 5-year estimates, 2020-2024.
Life insurance shoppers in Wake County
- Life Insurance leads received: 201
- Median coverage requested: $50,000
- Largest age group: 60 or older (57%)
Source: Leads Direct lead data, November 2025 through October 2026. Updated monthly.
Most Recent Life Insurance Leads
| Received | Location | Gender | Age | Amount Requested | Homeowner? | Home Value | |
|---|---|---|---|---|---|---|---|
| Oct 27, 2026 | WENDELL, NC | Female | 69 | $100,000 | No | $240,144 | Search Leads |
| Oct 26, 2026 | CARY, NC | Male | 40 | $100,000 | No | $530,348 | Search Leads |
| Oct 25, 2026 | RALEIGH, NC | Male | 43 | $250,000 | No | $347,000 | Search Leads |
| Oct 25, 2026 | RALEIGH, NC | Female | 51 | $100,000 | No | $341,487 | Search Leads |
| Oct 23, 2026 | MORRISVILLE, NC | Male | 37 | $250,000 | No | $374,012 | Search Leads |
| Oct 21, 2026 | HOLLY SPRINGS, NC | Female | 57 | $50,000 | No | $307,039 | Search Leads |
| Oct 19, 2026 | RALEIGH, NC | Female | 48 | $50,000 | No | Search Leads | |
| Oct 18, 2026 | RALEIGH, NC | Female | 66 | $25,000 | No | $255,220 | Search Leads |
| Oct 11, 2026 | RALEIGH, NC | Female | 51 | $100,000 | No | $243,278 | Search Leads |
| Oct 4, 2026 | RALEIGH, NC | Male | 57 | $100,000 | No | $322,240 | Search Leads |
How to buy life insurance leads from Leads Direct
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Life Insurance Leads in Wake County: Common Questions
How many life insurance leads come from Wake County?
Leads Direct received 201 life insurance leads from Wake County between November 2025 and October 2026. The most recent ones are listed above with the date each was received.
What coverage amounts do Wake County applicants ask for?
The median coverage amount requested by Wake County applicants between November 2025 and October 2026 was $50,000. Each lead shows the amount requested, so you can match it to the policies you write.
Can I choose Wake County life leads by age or tobacco use?
Yes. Search by applicant age, coverage amount, tobacco use, city and ZIP code, review each lead, and buy only the ones you want.
Where do the life insurance leads come from?
Consumers submit them when they request life insurance quotes, on our own websites and through partner sites and outside affiliates. Every lead includes an email address and a phone number.
How current is this page?
It is regenerated every day from our lead database. The table above lists the most recent life insurance leads with the date each was received, and the lead totals cover the last 12 full months.
Cities and towns in Wake County: Apex, Cary, Fuquay Varina, Garner, Holly Springs, Knightdale, Morrisville, New Hill, Raleigh, Rolesville, Wake Forest, Wendell, Willow Spring, Zebulon. Wake County covers 63 ZIP codes.